On Purpose Client Relationship

Our presentation focuses on the underlying, and mostly unconscious, process successful professionals use to provide clients not just a product or service but a solution. By solution we mean getting clients to where they want to be, to their desired state, not merely solving a problem or providing something they want.

We believe delivering solutions is the ultimate, ecological way to assist others towards becoming healthy individuals and companies towards becoming healthy businesses. Our process, the On–Purpose Client Relationship, explores a useful approach for assisting clients in achieving a complete solution, whether you are a sales or service person, consultant, trainer, coach, or health professional.

In a world where products and services are increasingly commoditized, those who offer solutions stand the best chance of surviving, and thriving. Corporate America understands this, which is why it is trying desperately to deliver solutions. Part of the reason corporations are not succeeding, however, is that solutions are best understood, created, and delivered on a very human scale, often one–to–one.

Our presentation introduces the fundamental concepts and techniques needed to elevate your product or service from a commodity to a solution that will both individualize and differentiate you from the rest of the pack.

• A three hour, experiential workshop
• Desirable level of NLP skills: beginning level with an ability to put a client into his or her desired state and explore their outcomes from there.

Rand Barbano and Ralph Goddi have been business consultants since 1991 and use NLP techniques extensively in their work. In 2002 they started their own company, R Associates, to assist managers in building healthy businesses. In the process of understanding how they deliver solutions to their clients and how their clients, in turn, can deliver solutions to their customers, the two created the On–Purpose Client Relationship Triangle. Rand and Ralph now deliver this training to professionals throughout the world.